Rebrand Identity Development, Voice & Tone, and Website Design, Brand Collateral & Campaign Materials

Crowdfunding Campaign Visual system and conceptual structure for funding tiers

Brand Application Social presence, packaging, and ongoing campaign graphics

Hooky Wellness is a mental health initiative focused on the modern workplace — addressing burnout not only through support, but through education and prevention.

The brand centers on helping individuals recognize early signs of fatigue, re-establish balance, and build sustainable working rhythms.

The founder sought a renewed identity that could speak clearly to a professional audience while remaining welcoming and human.

The brand needed to hold seriousness and relief at the same time — a subject often discussed in crisis, reframed as ongoing care.

Earth & Olive developed a restrained, refined visual language to create a sense of steadiness and trust for the viewer.

Rather than leaning into overt corporate wellness aesthetics, we balanced clarity with warmth, allowing the concept behind the name — “playing hooky” — to feel restorative, rather than escapist.

Form and function were used deliberately: simple structures, considered typography, and approachable messaging that allowed the brand to feel both professional and humane.