Hooky Wellness is a brand centered around mental health in the workforce. The focus point of the brand is to identify and treat burnout while also teaching about ways to avoid it.

The Hooky Wellness founder wished to re-brand and create graphics that spoke to the brand’s core audience while remaining inviting.

We chose an upscale simplistic approach to relate to the brand’s main audience. We played with form and function to keep the playfulness of the concept behind the brand name…” playing hooky.”