CLIENT
HollyHoux
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Strategy
Identification of Brand Weaknesses, Identification of Brand Strengths, Social Media Strategy, Web Application
Rebrand
Logo + Voice & Tone, Brand Guide, Website
Brand Expansion
Iconography, Brand Photography, Templates
Application
Email Marketing, On-Site Event Support, Social Media Design, Packaging Updates/Concepts
Photography
Social Imagery, Brand Imagery
Maintenance & Copy
Social Media Copy , Social Posting & Strategy, Website Upkeep
New Logo System & Design
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New Logo System & Design ╾
Inner — look
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HollyHoux a k-beauty skincare line, came to us with an unengaged audience and had attracted an audience who was more interested in free product exchange.
Additionally, many subscribers were gained through methods that attracted bots or the trade-for-product audience vs engaged buyers.
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1 In every strategy and lead, we provided value to the target audience outside of the client’s product.
2 We used our Brand Adit to Re-brand HollyHoux to a higher pricepoint audience.
3 We aligned their new Voice & Tone to speak to their audience in away that matched their values. Previously, their tone was built upon “The ulitmate beauty fix” — we aligned their messaging to a new pillar “Skincare that starts with communication.”
Packaging
Using our new design elements as well as brand photography
TREATMENTS
// blind embossing
// gold foil on the cap
// gloss on image
Iconography + Illustration
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Iconography + Illustration ╾
Social Media Planning + Creation
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Social Media Planning + Creation ╾
Brand Photography
Our team staged, styled, and shot images in line with the new branding
New Website Design
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New Website Design ╾
On-Site Event Support - Printed Materials, Digital Marketing, & Photography
d
Email: Copy, Flows, Design & SMS Strategies
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Email: Copy, Flows, Design & SMS Strategies ╾
Email Campaign Flows
Text-Marketing Strategy
+ Customized Collection Form
Copy
Design & Coding
Due to the mixed demographic of Millennials (Gen Y) and Gen X and we allowed visitors a chance to interact with the brand in the way that suited them best. Email often worked best for Gen X while Gen Y often opted for text. We created the form to ask for email or their number based on preference.
