Re—brand for

HollyHoux

 
 
 

  • Strategy

    Brand Audit/Update, Social Media Strategy & Execution, Web Application

    Rebrand

    Logo + Voice & Tone, Brand Guide, Website

    Brand Expansion

    Iconography, Brand Photography, Templates

    Application

    Email Marketing, On-Site Event Support, Social Media Design, Packaging Updates/Concepts

    Photography

    Social Imagery, Brand Imagery

    Maintenance & Copy

    Social Media Copy , Social Posting & Strategy, Website Upkeep

 
 
 

Color Palette

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New Logo System

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Color Palette • • New Logo System • •

 

Inner — look

  • HollyHoux, a K-beauty skincare line, engaged us to reposition the brand for its next phase of growth and eventual sale. Our work focused on refining brand perception, audience alignment, and digital execution to support long-term value.

    Through a strategic rebrand and elevated digital presence, HollyHoux attracted a more aligned customer base and built the traction necessary to successfully position the brand for exit.

  • 1 In every strategy and lead, we provided value to the target audience outside of the client’s product.

    2 We used our Brand Adit to Re-brand HollyHoux to a higher pricepoint audience.

    3 We aligned their new Voice & Tone to speak to their audience in away that matched their values. Previously, their tone was built upon “The ulitmate beauty fix” — we aligned their messaging to a new pillar “Skincare that starts with communication.”

 
Box packaging for TAIMASKIN sleep tincture with black and white photos of two women on the right side, the product name and ingredients listed in the center, and a small illustration of a dropper bottle. The box is mostly white with light blue accents. 

o-------------------  Using our new brand elements + brand photography

TREATMENTS
// blind embossing
// gold foil on the cap
// gloss on image

Packaging Updates :

 
 

Iconography + Illustration

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Iconography + Illustration ╾

Social Media Planning + Creation

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Social Media Planning + Creation ╾

 

Brand Photography

Close-up portrait of two women with platinum blonde hair, looking directly at the camera. One has light skin and blue eye makeup, the other has dark skin with eyeliner and a small nose piercing. 
Our team staged, styled, and shot images in line with the new branding
Person handling a small glass bottle with a pipette, green liquid, and a black corded device on a table with decorative items, including a large white vase with a fluffy, curly plant and a spiral-shaped metallic stand, against a dark blue curtain bac
A woman with short hair in a cream tank top and white pants seated on a wooden chair in a bright room with natural light, a large houseplant, a lamp, and a table with skincare products and fruit.
Skincare products including a bottle of TAIMAskin balancing toner and a jar of renewal cream, placed in front of a mirror with a decorative white ceramic vase beside them.
A woman with white hair resting her head on a beige ottoman while sitting on a beige cushioned surface in a room with large windows and trees outside.
Skincare products including a green jar labeled 'T.A.I.M Askren Renewal Cream,' a green bottle labeled 'T.A.I.M Ask LuXe Serum,' and a light blue vase with dried pampas grass on a white surface with a white textured background.
A woman in a light blue sweatshirt sitting at a white marble table by a window, holding a spray bottle and spraying mist, with a relaxed expression and her eyes closed.
Three skincare products with gold caps placed on a white surface against a plain gray background.
Three women sitting on a sofa, laughing and talking while holding a small bottle of skincare product.
A decorative glass sculpture with three stacked, rounded shapes in a pale blue color, set against a cream-colored fabric background, with a small bottle or container lying in front.
A jar of MIDAS TOUCH Golden Honey Smoothing Mask with a makeup brush resting on the lid, set on a white cloth with wooden objects in the background.

New Website Design

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New Website Design ╾

 
 
 

On-Site Event Support - Printed Materials, Digital Marketing, & Photography

 
 
 

d

Email: Copy, Flows, Design & SMS Strategies

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Email: Copy, Flows, Design & SMS Strategies ╾

An infographic checklist titled "AURA FACE OIL LAUNCH" with sections on flows, objective, suggested flows, and strategy review. It contains multiple cards with headers like "The Oil You Need in Time for 4/20," "Does CBD Actually Work?", and "We Reserved A Bottle Just for You," among others, detailing oil products, marketing messages, and call-to-actions.

Email Campaign Flows

 
 

Text-Marketing Strategy

+ Customized Collection Form

  • Copy
  • Design & Coding 
  • Due to the mixed demographic of Millennials (Gen Y) and Gen X and we allowed visitors a chance to interact with the brand in the way that suited them best. Email often worked best for Gen X while Gen Y often opted for text. We created the form to ask for email or their number based on preference.
  • A promotional advertisement with a split-screen design. On the left, a close-up of two women's faces, one with a visible nose ring. On the right, an illustration of skincare or beauty products on a shelf, offering 20% off. Below, a scale with a clock indicating the promotion lasts one hour, and a bold caption reading '20% OFF FOR 1 HOUR!'.

  • A young woman with short brown hair and closed eyes, relaxing in sunlight with shadows cast on her face.

  • A woman with dark hair, earrings, and a beige jacket, in profile, looking thoughtful with her hand on her chin. Next to her is an illustration of skincare products with a sign saying "WE'RE RUNNING LOW!"

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