Re—brand for

Herbie

 
 
 

  • Strategy

    Identification of Brand Strengths/Weaknesses, Social Media Strategy, Web Application

    Rebrand

    Logo + Voice & Tone, Brand Guide, Website

    Brand Expansion

    Iconography, Brand Photography, Templates

    Application

    Email Marketing, Social Media Design, Packaging Concepts

    Photography

    Brand Application and Brand Treatment

 
 
 

New Logo System & Design

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New Logo System & Design ╾

 

Inner — look

  • Herbie wanted a clean new look that embodied the brand’s growth and desire to build an internal community for gardeners and children alike.

  • We began with a brand and landscape assessment, researching adjacent brands, potential partners, and audience segments. From there, we developed a brand system and engagement strategy designed to resonate with adults—both with and without children—while also creating space for children to feel invited, included, and engaged. The resulting assets and touchpoints were designed to nurture each member’s journey with clarity and intention, strengthening the community as a whole.

 
Color palette chart showing five columns of colors with their names, RGB, CMYK, HEX and HSL values. The first column labeled 'Feel Alive' in light green, second 'The Herb' in dark green, third 'Cobb House' in beige, fourth 'Earth Dirt' in black, with
Color palette chart with primary colors at the top and secondary colors below, including shades named Breakfast, Pastel, Geraime, Base, Day, and Dawn, each with hexadecimal and RGB color codes.
A webpage layout showcasing different web and digital fonts, including Saltford Display in regular and bold styles, with some sample characters and a green 'Buy' button.
A smartphone displaying an Instagram profile page for 'growherbie', a community garden account, with profile picture, posts, followers, and story highlights visible.
An insert from Earth and Olive's Brand Deck for Herbie, featuring an email campaign with a focus on gardening and food, featuring images of vegetables and soil, and sections labeled 'In the Zone' with text about gardening zones.
 
 

Packaging

Seed packet for radish microgreens with instructions on a grass field.

Using our new design elements as well as brand photography & physical mocks.

The Sprout Flight

A black felt case labeled 'Sprout Flight' with three plant seed packets inside, placed on the ground amid grass and soil.

We used the idea of a whiskey flight - turned nutritious to match our client’s new voice and tone. The flights were designed for customers re-upping on seeds inline with an upsell strategy.

 
 

Iconography + Illustration

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Iconography + Illustration ╾

Disassembled number 8 and zero countdown timer display, showing parts separated on black background.
Silhouette of a butterfly with a simple outline.
A stylized black and white illustration of a chaotic scene with various abstract and surreal elements, including recognizable objects like a clock, a skull, and a tree, combined with whimsical shapes and figures.

Icons & Stickers

A close-up view of a human eye with detailed features of the iris, pupil, and surrounding eyelashes.
A pair of black high-heeled shoes on a beige carpet

Website Layout // Brand Application

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Website Layout // Brand Application →

A grow bag filled with plant care guides and a root pouch sticker, placed on dry grass among tall, dry yellowish grass on a field.

Brand Photography

Our Stylized Original Imagery

Mixed w/ Imagery Sourcing & Stylized Collateral Pieces

An insert from Earth and Olive's Brand Deck for Herbie featuring a 'Coming Soon' message on the left and a promotional poster for a gardening product on the right, with text and images of plants and a person gardening.
Folder with instructions for planting radish seeds, showing a step-by-step guide and a photo of a hand holding a container with seed packets labeled 'The Kid Radish' on a grassy background.
A screenshot of an Instagram profile page on a smartphone, showing profile picture, username 'growherbie', followers, following, and recent posts
Close-up of kale leaves, dark green with ruffled edges and visible veins.

Social

An announcement poster for the upcoming release of Los A in 2024, featuring a stylized abstract design with a large leaf and three circular shapes, and a circular badge with the message "You asked, we listened. Pre-orders open now."
Event poster for NYC on March 18 at the Plant Shed Cafe featuring an Irish pop-up
Close-up of a small container of black pepper on a wooden table with a bowl of bananas, apples, and peaches in the background and sunlight illuminating the scene.

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