Re—brand for
Herbie
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Strategy
Identification of Brand Strengths/Weaknesses, Social Media Strategy, Web Application
Rebrand
Logo + Voice & Tone, Brand Guide, Website
Brand Expansion
Iconography, Brand Photography, Templates
Application
Email Marketing, Social Media Design, Packaging Concepts
Photography
Brand Application and Brand Treatment
New Logo System & Design
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New Logo System & Design ╾
Inner — look
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Herbie wanted a clean new look that that embodied the brands growth to and desire to build an internal community for gardeners.
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1 We assessed the brand and researched their competitors/potential partners
2 We created a brand entity that spoke to multi-generations and a strategy that targeted those with land and those without it. We created a community engagement plan and designed the pieces to nurture each community members journey.
Packaging
Using our new design elements as well as brand photography & physical mocks.
The Sprout Flight
We used the idea of a whiskey flight - turned nutritious to match our client’s new voice and tone. The flights were designed for customers re-upping on seeds inline with an upsell strategy.
Iconography + Illustration
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Iconography + Illustration ╾
Icons & Stickers
Website Layout // Brand Application
→
Website Layout // Brand Application →
Brand Photography
Our Stylized Original Imagery
Mixed w/ Imagery Sourcing & Stylized Collateral Pieces
