Raleigh City Farm Harvest Dinner Branding

The Seasonal Dinner You Just Can’t Miss…

 

the Raleigh City Farm & The Annual Harvest Dinner

Raleigh City Farm is Wellness in action through sustainable agriculture and support of future farmers. They’ve also got a rad seasonal urban garden that feeds many with fresh, local, and holistic ingredients. RCF’s garden also supports many restaurants in the Triangle that aim to use local fresh produce as well. Earth and Olive takes pride in working with holistic wellness brands, companies who thrive on sustainability, and Non-Profits who share like-minded goals, just like RCF.

 

Meet the Branding

 

The branding concept of vegetables formed into a heart is meant to embody the community and love that surrounds this magical dinner. We thought this could get fun in the future with animated graphics, pattern builds (we got to roll out the pattern aspect this year WOOOO,) + you name it. Below check out how the brand began and expanded for this year's dinner.

Last year we worked with Raleigh City Farms to create a logo and collateral for the 5th Harvest Dinner. The yearly dinner is all about connecting our community to sustainable agriculture while simultaneously growing the next generation of future farmers. For the 2018 6th Annual Dinner we were able to expand the brand, update last years graphics and collateral to match this year’s theme and create a .gif series.

 Main Logo/Branding

Main Logo/Branding

  Proposed Collateral Logo

Proposed Collateral Logo

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Proposed Marketing Icons


 
 
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After a great response to the updated brand roll out in 2017, the 6th Annual Dinner brand update debuted with a simple year switch!

 
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Proposed Digital Logo Variation for readability in digital and specified print collateral.

The 2018 Poster Design Options

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Instagram Series

 
 Copy: 1 Week until we are toasting under the stars with you! We Couldn’t have this event without our #sustainableag supporters near and far.  Many thanks to our host sponsor, Eater Maynard! Tap to see our other sponsors ad partners for this years event! Forever no. 1 in our hearts as well as all of you!

Copy: 1 Week until we are toasting under the stars with you! We Couldn’t have this event without our #sustainableag supporters near and far.

Many thanks to our host sponsor, Eater Maynard! Tap to see our other sponsors ad partners for this years event! Forever no. 1 in our hearts as well as all of you!

 Copy: 2 weeks until the day and we’re sold out of tickets, BUT did you know you can start the silent bidding now?

Copy: 2 weeks until the day and we’re sold out of tickets, BUT did you know you can start the silent bidding now?

 Almost 3 weeks out to #rcfharvestdinner! Have you reserved your ticket yet? Double tap if yes! Link in bio if no. 🍃🌱

Almost 3 weeks out to #rcfharvestdinner! Have you reserved your ticket yet? Double tap if yes! Link in bio if no. 🍃🌱

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Planned Social Media Series + Motion Graphics

In addition to the stills mapped above for the series countdown, we were able to curate a fun and quirky motion .gif series for social media. Make sure to check it out on the RCF Instagram.

*RCF did post other content throughout the planned feed graphics

 

Want More?

 
Monet BushRaleigh City Farm