Raleigh City Farm Harvest Dinner Branding
The Seasonal Dinner You Just Can’t Miss…
the Raleigh City Farm & The Annual Harvest Dinner
Raleigh City Farm is Wellness in action through sustainable agriculture and support of future farmers. They’ve also got a rad seasonal urban garden that feeds many with fresh, local, and holistic ingredients. RCF’s garden also supports many restaurants in the Triangle that aim to use local fresh produce as well. Earth and Olive takes pride in working with holistic wellness brands, companies who thrive on sustainability, and Non-Profits who share like-minded goals, just like RCF.
Meet the Branding
The branding concept of vegetables formed into a heart is meant to embody the community and love that surrounds this magical dinner. We thought this could get fun in the future with animated graphics, pattern builds (we got to roll out the pattern aspect this year WOOOO,) + you name it. Below check out how the brand began and expanded for this year's dinner.
Last year we worked with Raleigh City Farms to create a logo and collateral for the 5th Harvest Dinner. The yearly dinner is all about connecting our community to sustainable agriculture while simultaneously growing the next generation of future farmers. For the 2018 6th Annual Dinner we were able to expand the brand, update last years graphics and collateral to match this year’s theme and create a .gif series.
Proposed Marketing Icons
Proposed Digital Logo Variation for readability in digital and specified print collateral.
The 2018 Poster Design Options
Planned Social Media Series + Motion Graphics
In addition to the stills mapped above for the series countdown, we were able to curate a fun and quirky motion .gif series for social media. We combined our original photography, brand, and this years theme to create something to provide traction for ticket sales. Make sure to check it out on the RCF Instagram.
*RCF sold out 2 weeks in advance